Our Story
aeroluxor was founded with a clear vision: to help gym owners and fitness businesses understand their members better through the power of data analytics. We recognised that whilst the fitness industry was rapidly growing, many gym owners struggled to truly understand their members' behaviour, preferences, and engagement patterns.
Based in Birmingham, our team of data scientists, fitness industry experts, and software engineers came together to create a comprehensive analytics platform specifically designed for the unique challenges faced by gyms and fitness centres.
Today, we work with fitness businesses across the UK and Europe, providing them with the insights they need to improve member retention, optimise operations, and drive sustainable growth. Our platform has helped gym owners make data-driven decisions that have transformed their businesses and improved the fitness journey for thousands of members.
